TikTok A Full Guide to Understand the Latest Social Media Trends

TikTok: likelihood is that , you’ve heard of it. Perhaps you’ve already signed up. If you’re just maintaining with the newest social media craze and feel able to hop on the bandwagon – there’s no time just like the present to urge started on TikTok.

 

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Staying up-to-date with social media trends involves effort, and it are often challenging to make a decision if new platforms are worth using in the least , especially when it involves building a brand. While creating an internet site to market your products, services or business may be a guaranteed good use of some time , when it involves throwing yourself into apps like TikTok, the solution isn’t always as clear.

What is TikTok? And what’s all the fuss about? Whether you’re brooding about using TikTok for fun (and we promise you, it’s fun), or as a marketing tool for your brand, we’re here to offer you a crash program in navigating TikTok for private and professional use. Let’s discover why the app is reshaping the social media world and has users obsessed.

What is TikTok?

TikTok may be a short-form video sharing app with a feed that features an endless slew of micro-videos made by its users. Videos are often a maximum of 15 seconds long, with the choice to mix videos for a 60 second long compilation. The app is understood for its charming, often hilarious content featuring real people and real, home-made videos.

Formerly referred to as karaoke platform Musical.ly, the app was purchased by Chinese company ByteDance in April of 2018 and integrated into the TikTok platform. Since then, it’s become a sensation, with over 800 million users worldwide and 1.5 billion downloads.

TikTok runs on interactions supported location and interest. Users quickly adapt to the app’s participatory culture, which is meant to inspire creativity and spread entertainment vis-a-vis its content, community and trends. the bulk of its users are Millennials and Generation Z-ers, but its popularity is quickly spreading to older demographics.

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How does TikTok work?

TikTok’s motto is “make your day,” which may be a pretty accurate description for that feeling you get when browsing through the app for the primary time. The experience involves watching a customized feed of vertical videos made by users, which supply insight into what’s currently trending. Ultimately, users can create and upload videos of their own, utilizing TikTok’s enchanting and addicting in-app effects:

Personalized feed

Part of the app’s magic lies in its highly personalized feed, which differs from recommendation feeds on apps like Facebook or Instagram. Known in TikTok jargon because the “For You” page, TikTok shows users what they need supported their unique algorithm. Everything users encounter on their feed is predicated on their previous interactions and device settings.

TikTok’s strong emphasis on localized content is genius – it allows users to capture local trends and participate in local TikTok contests. The feed tells users what to observe from the get-go, inspires a way of community, and continues to evolve on its own (gotta love those algorithms!).

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Engagement for engagement’s sake

Engagement is paramount on TikTok. With other social media platforms, engagement are some things you earn. However, with TikTok, engagement is that the entire point – it’s the fuel that keeps the TikTok ti(c)king. so as to achieve success , content must encourage creativity and interaction. What makes some users more popular than others is their attentiveness to what’s trending and their ability to react instantly.

Pro tip: TikTok Coins take the thought of community to a different level. TikTok Coins are an in-app currency that users can buy with real money, enabling them to shop for gifts for his or her favorite creators as how to point out their appreciation.

Short form content

So, what is going to you discover on TikTok? The star is its short form video content – 15 second videos created by users themselves. The app features a plethora of fun and easy-to-apply computer graphics like sound, filters, unique transitions and time manipulation like slo-mo or rewind.

One of the simplest parts of TikTok is that the content focus is about literally anything: humor, music, fitness, travel, hobbies, food, dance, etc. aside from that, TikTok is basically a culture of its own, and therefore the only thanks to truly catch on is to line up an account and dive in.

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Hashtags & hashtag challenges

Hashtags play an outsized role in TikTok. At anybody time, a user’s feed are often crammed with plenty of trending hashtags, which function to arrange content, also as encouraging users to interact . Hashtags are often fun, inspirational or informative.

Users also participate in hashtag challenges, which may shift into trend status quickly. they will involve anything from encouraging users to point out off their best jeans (such because the #InMyDenim challenge by Guess) to sharing things they’re grateful for (like Aerie’s #AerieREALPositivity challenge).

Thousands of users at a time engage with hashtag challenges, usually prompted by individuals or businesses, by adding a bespoke twist to the content. Although almost purely fun, the amount of viewers that result from partaking in these challenges can provide a strategic opportunity for exposure.

Reaction videos

TikTok has perfected the ‘reaction’ genre, making a category which YouTubers started years ago virtually seamless. With just the touch of a button, users can record a reaction to their TikTok buddies’ videos, positioning themselves where they need their overlay video to play alongside the first . The result? far more than simply a comments section.

Tutorials

TikTok is filled with mini tutorials, which (true to TikTok nature) are short and fun to observe . Capturing the gist of a thought briefly video format, TikTok tutorials make it easy to grab practical inspiration on-the-go.

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TikTok duets

Encouraging even more interaction between users, TikTok duets allow users to make content by replying to a different user’s initial video content. the 2 videos appear within the feed side-by-side, and sometimes end in viral trends.

How to use TikTok

Open an account

Creating an account for TikTok is simple: download the app, choose a username and make your account.

The application will ask you for details like name, location, and DOB. To streamline the method you’ll simply log in using an already existing account from Google, Facebook or Twitter.

Create a TikTok video

When you’re able to make your first video, follow these steps:

  • Click the “+” sign at rock bottom of the screen to travel into shoot mode.
  • Record your video by holding down the record button at rock bottom of the screen. fiddle with effects like filters or movie (located at rock bottom right-hand side bar of the screen).
  • Click the “✔️” sign once you are satisfied together with your video .
  • Once you’ve finished recording, you’ll add more effects, placing that at specific time intervals of the video.
  • When your video is complete, add a catchy caption and relevant hashtags, then press “post.”

Your TikTok masterpiece is now live. Sit back, relax and wait to ascertain what responses you get! within the meantime, you’ll answer other videos by browsing through your feed and selecting the “share” button.

Pro tip: After posting your video, there’s an choice to share it on other social media platforms, and even to save lots of it as a GIF.

Add sounds to your TikTok video

Sounds are an important aspect of TikTok culture. they permit users to feature soundtracks to their videos – to not mention, TikTokers love lip synching. TikTok’s sound library features a surplus of options, starting from classics to pop. Inventive spins on popular tracks and playlists that reflect specific interests are included in trending TikTok sounds.

Users can incorporate sounds into pre-recorded videos, or add tunes when starting a video from scratch. to feature sound:

  • Go into shoot mode and record your video (or upload one that’s already recorded).
  • Select “sounds” at rock bottom of the screen.
  • Browse through the sound library and find the right track
  • Select the “✔️” sign. Your video now officially features a soundtrack.

Why is TikTok so popular?

The real mystery of TikTok is how it became a social media sensation overnight. tons of TikTok’s popularity has got to do with the very fact that the bulk of its users are in their early twenties and completely submerged in social media culture. aside from that, it’s easy to use, has addictive features and a viral nature that creates it appealing for an abundance of users.

TikTok is making social media great again. Let’s be honest, most social media platforms require more work than play. It’s not since Snapchat that we’ve had an app on our hands that’s the maximum amount pure fun as TikTok is. We love micro entertainment, and appreciate TikTok’s charming content within the palm of our hands. to not mention, its emphasis on user interaction makes it one among the foremost engaging social media platforms out there.

TikTok for business

If you’re a business owner, you’re probably asking yourself if TikTok is worth using for your marketing strategy, and if so, the way to set about doing it.

TikTok’s user statistics and smart features are enticing, to not mention, the launch of TikTok for business platform may be a promising sign that the app is occupation a more business oriented direction.

Considering TikTok is wildly fashionable Generation Z, if your brand’s target market falls under this category, it makes perfect sense to market it here and show that you simply are relevant. By using TikTok, brands can instantly connect with subsequent generation of consumers: Generation Z and Millennials based in major cities round the world.

Who uses TikTok?

TikTok user statistics are an honest factor to believe when considering TikTok for marketing your business. The platform has over 800 million active users worldwide (and is predicted to possess over 1 billion by the top of 2020) – of these , 41% are between 16 and 24 years aged . within the us , 60% of TikTok users are reported to be female and 40% male.

When deciding if TikTok is true for your brand, remember to require under consideration your business’s audience , also as the way to create the proper content which will cause conversion potential and help strengthen your brand identity.

How to use TikTok for business

TikTok has already been adopted by brands as a well-liked social media advertising outlet by creating content that’s in-line with TikTok’s features and characteristics. Here are some ideas for beginning to promote your brand on TikTok (given the gratifying nature of TikTok, we’re pretty confident that this will be tons of fun):

Sponsored ads

There are a spread of sponsored ads businesses can use to market themselves on TIkTok. Brands can use Brand Takeover ads, where they purchase a featured spot within a selected category for each day (only one brand can take over a category per day). Alternatively, a brand can create a sponsored post from their TikTok profile which will be featured in users’ feeds.

Branded hashtag challenges

Hashtag challenges catch on like wildfire, and that they are an excellent opportunity for brands to grab the eye of users. Hashtag themes are often wont to entice viewers to make user generated content that aligns together with your brand.

TikTok influencers

Influencer marketing: no social media platform is complete without it. Whether it’s big-time influencers with 100,000+ followers or micro influencers with smaller, more targeted followings, brands can team with TikTok stars to form first-rate content that ultimately promotes their brand.