Create an Effective Website Footer with Examples

Sometimes, it’s the littlest details that make the most important difference. When it involves creating an internet site , designing your site’s footer probably won’t be at the highest of your to-do list. While you’ll have many things to believe , bear in mind that this often overlooked piece of content are often make-or-break surely visitors.


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With some thought and strategic planning, a well-designed footer can assist you accomplish your business goals.

This guide will cover everything from what to incorporate in your website footer to the way to create your own. Plus, you’ll find a variety of 12 website footer examples for your inspiration:

What is an internet site footer?

A website footer is that the strip of content located at the very bottom of a webpage, and is usually repeated on every page of an internet site . Your website’s header, on the opposite hand, is that the section that appears on the highest fold of an internet site .

While your homepage design is usually what provides visitors with a primary impression of your site, your footer is probably going to be the last item people see. With the proper content and style , it can craft a positive and lasting impression, while helping you achieve your website’s main objectives.

This strategic spot is that the ideal place to feature a final CTA (call-to-action), encouraging site visitors to urge in-tuned or subscribe your list . Your footer can function a secondary website menu, ensuring that visitors haven’t omitted on any crucial information and guiding them to your various pages with clear navigation. additionally , you’ll prefer to highlight certain elements, like awards you’ve won, testimonials or your social accounts.

Lastly, your footer provides you with an organized place during which to incorporate basic information like terms and conditions, privacy policy and other legal issues. With of these formailites placed in one location, you’ll be ready to dedicate the remainder of your site to making an enticing user experience and attracting new customers.

Create an Effective Website Footer with Examples | Website Design AgencyBest practices for website footer design

As you’ll see within the website footer examples below, footers do vary in size. However, most of them are fairly small and only contain the foremost pertinent information.

Anyone who’s designed a mobile website before will tell you that alittle piece of land doesn’t necessarily mean an easier design process. Limited space means you’ve got to carefully consider the importance of every element you’re including, so as to utilize the space within the best way possible.

Here are the foremost details to think about when designing your website’s footer:

Include the essentials

There are a couple of basic bits of data that visitors will expect to ascertain in your website footer. And as it’s repeated on every page of your website, these details will always be accessible for your site visitors, and you’ll only need to affect it once.

Stick to design conventions and include your privacy policy and terms of use. this may also assist you appear professional and trustworthy.

Other than that, it’s common to feature a navigation menu and get in touch with details, like your business email, telephone number , address and social media channels. you’ll also create a brief online form for getting into touch.

Last but not least, confirm to feature the year and copyright symbol. this may help protect you against anyone trying to plagiarise your website.

Provide clear navigation

Even if your site visitors have reached rock bottom of your page, it doesn’t mean that it’s time for them to go away . On the contrary – whether they’re feeling lost, disinterested or hungry for more, you’ll encourage them to stay browsing by adding a transparent website navigation menu in your footer.

List the varied sections of your site and link to them, providing visitors with an overall understanding of the content you offer. additionally , adding an enquiry bar will help any frustrated visitors quickly find the data they’re trying to find .

Express your personality

Every piece of content on your website may be a chance to reflect your unique personality and brand identity. an equivalent goes for your footer. It should be cohesive with the remainder of your website design, to supply a smooth browsing experience.

Stick to your brand colors and voice. this is often also an excellent spot to feature slightly of quirky microcopy which will grab your visitors’ attention. Whether you’re inviting them to check in to your blog or inspect your social channels, attempt to reflect your tone and personality in your choice of words. After all, “let’s be friends” or “we’d like to hear from you” are often far more enticing than an easy “subscribe here.”

Create an Effective Website Footer with Examples | Website Design AgencyMake it aesthetic

Just because it appears at the very bottom of your website, it doesn’t mean that your footer should be any less appealing than the remainder of your site. In fact, it might be the last item your visitors see. confirm you’re dedicating even as much thought into its design as you’re with the remainder of your content. Keep your design clean and straightforward , in order that visitors can easily consume these final, crucial bits of data .

Take under consideration the essential principles of design, considering hierarchy and layout. Decide which information you would like to stress by relating back to your business goals. does one want visitors to go to your online store, check in to your upcoming webinar, or get in touch? Whatever it’s , make this element stand out through the utilization of size, color or whitespace.

12 outstanding website footer examples

Now that you’ve got the fundamentals down, it’s time to delve into some web design inspiration. Whether you’re building your website from scratch or employing a website template, these footer examples created by “Website BUILD and DESIGN” users will provide you with many ideas for designing your own.

01. House Number 3

This restaurant website has provided all the essential info in their website footer. they’re easily contactable, with a Google Maps and live chat widget. These small details indicate that they’ve considered the requirements of their customers and are hospitable getting into touch.

Although there’s no sitemap within the footer, the website’s main menu is fixed to the highest of the screen, which suggests that visitors can easily navigate through their pages.

Lastly, there’s a definite website colour scheme that continues within the footer, helping it merge seamlessly into the planning .

02. Lola Pate

As a life-style brand with a robust emphasis on visuals, Lola Pate has decided to feature their Instagram feed to their footer. This not only strengthens their brand identity, but also entices site visitors to click and consider their product images during a larger format.

The brand has also utilized this spot to incorporate a final CTA, inviting visitors to “join our tribe.” This strategic move, paired with fun microcopy, is certain to urge people subscribing to their list .

And just just in case their customers missed it, the shipping and returns page is linked to here, an honest practice when starting a web store.

03. Willowbrook Farm

This website footer example includes all the knowledge a site visitor would expect to ascertain . There’s an organized menu resulting in all the website’s pages, a tempting offer to subscribe and how for getting into touch. because of the utilization of color contrast, the “Subscribe” button stands out, making it all the more inviting.

The design is in line with the remainder of the farm’s small business website, making for a harmonious overall look. the colour palette evokes a way of nature, as does the illustration – a pleasant touch that helps give the footer a friendlier look.

04. letsone

This chic website footer by letsone perfectly captures the essence of their brand, while providing visitors with all the knowledge they’ll require. By using an equivalent recognizable background as in their header, they’ve created a cohesive look. They’ve also included their logo within the footer, again strengthening their branding efforts.

All of the weather are arranged during a highly organized manner, with lists and headers. The hierarchy is extremely clear, with the CTA placed at the highest of the footer, written during a large font. to form sure that visitors don’t miss the live chat option, they’ve made it stand out with a bright, contrasting shade of pink.

05. Jérome Studio

This sustainable accessories brand shows that good design needn’t be complex. With just two neutral colors, their website footer does a superb job of conveying all the proper information and maintaining an appealing design.

Jérome Studio has created an organized layout with a transparent sense of hierarchy. The footer complements the remainder of the planning , perfectly merging with the opposite crisp aesthetics and forming a chic look.

The use of both a serif and sans-serif font adds a subtle design touch that helps differentiates between the headers and therefore the remainder of the text. an equivalent font pairing is employed throughout the web site , ensuring a unified design.

Create an Effective Website Footer with Examples | Website Design Agency

06. Useless Treasures

This online art store’s website footer merges a up to date look with a nostalgic font that’s like a typewriter. Combined with unconventional text, inviting visitors to “talk to us with flowers,” it’s clear that Useless Treasures features a well thought-out and unique brand identity. this is often also seen through the gif they’ve included within the footer, adding a tongue-in-cheek vibe that creates you would like to require a re-evaluation .

As a business that sells art online, Useless Treasures has made bound to include the foremost important details in their footer: shipping info, returns policy and logos to represent their payment methods. There’s also a link to their designer Instagram account and portfolio website.

07. Seven Grams Caffe

Nothing says coffee like earthy tones and a steaming coffee machine. Seven Grams Caffe evokes coffee vibes throughout their website, with a warm colour scheme and mouth-watering close-ups of food . Their website footer is that the ideal ending to the present journey, setting the scene with an atmospheric blurred photo of a restaurant .

In addition, they’ve managed to convey all the required details within the small space of the footer, including their opening times and phone numbers. They’ve also made bound to highlight their three ny locations, linking to Google Maps in order that it’s extra easy for his or her customers to seek out them.

08. Avec Clyde

Ethical clothing brand, Avec Clyde, has gone for an easy website footer that enhances their online store’s clean design. It’s subtle and unobtrusive, letting visitors specialise in the remainder of the web site , while still serving as a useful source of data .

While the fixed menu at the highest of the screen is the website’s main navigation method, the footer lets customers view other important details that they’re likely to be trying to find . for instance , they need a link to their sizing page – a pleasant touch for a fashion brand, plus a link to their FAQ page.

The microcopy saying “let’s be friends” is particularly inviting, helping to stress their easy-going approach.

09. Harasat

High quality food supplier, Harasat, has crafted knowledgeable , no-frills website footer. Everything is perfectly aligned, forming an aesthetic, grid-like layout. Using just three colors – dark gray for the background, light gray and white – Harasat has included all the required information. By clearly laying out the website’s content, visitors can easily understand what it’s that this brand does and keep it up browsing through the location .

Each detail has been well thought out, from the hover effect on the text that changes color when your cursor is thereon , to the three different locations listed. rather than showing the address and telephone number of every location all directly , visitors are invited to click on the locations to ascertain each one’s contact details. This subtle touch is what helps form this clean, professional look, and keep the footer from feeling cluttered.

Create an Effective Website Footer with Examples | Website Design Agency

10. Becca Slack

This personal website by content creator, writer and comedian Becca Slack features a chic and spacious footer. Placed at rock bottom of her one-page website, it’s the perfect ending to her showcase of works and videos.

By emphasizing her contact details and providing a contact form, Becca encourages potential collaborators or employers to succeed in bent her. On top of the normal ways of getting into touch, Becca has also included a live chat option and social icons, linking to her preferred social media channels.

All of this is often packaged during a neat design that utilizes just three colors, and a subtle font pairing that echoes the planning on the remainder of her website. The white-on-blue submit button stands out, inviting visitors to urge in-tuned .

11. Triptyc London

This fashion brand keeps it clean and straightforward , with a two-tone website footer that neatly wraps up all the essentials. the general design is chic, perfectly fitting with their website design, also like their product – top quality shirts for ladies .

They’ve incorporated a fanatical menu within the footer to answer all the questions and queries their customers may have, whether it’s terms and conditions, their use of cookies or which payment methods they accept.

On top of that, Triptyc has used this last chance to ask visitors to subscribe their list . A to-the-point “Subscribe Now” button stands out against the dark background, encouraging visitors to require action.

12. Holly Oddly

This self-proclaimed “peculiar paper and bizarre wares” brand has included a pleasant addition to their footer. Unlike the opposite website footer examples here, Holly Oddly has chosen to include a brief description of herself and therefore the brand during this section. To read more, you’ll easily head to the ‘About’ page. This piece of content helps inject a private touch, making site visitors feel reception and reinforcing her personal brand.

She has also stuck to an equivalent color palette because the remainder of the web site , by adding a hover effect that creates the text appear pink when hovered over. With a successful Instagram account, Holly Oddly has made bound to focus visitors’ attention to the Instagram icon within the footer, helping grow her number of followers.
this page was published on September 6, 2020