Best Landing Page Examples to Learn From

After you’ve found out your business and successfully created your website, it’s time to start out capturing some leads. So, what’s the foremost productive thanks to gain valuable information or engagement from your site visitors? Landing pages, aka LPs. Why? Because they’re easy to make , affordable, and very effective.

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Unlike a standard website, where visitors are encouraged to flick through multiple pages and categories, a landing page may be a one-page website. the rationale for that’s very simple: a landing page serves one purpose, and one purpose only. It should have one clear message, supported by a descriptive headline, a couple of engaging visuals and a captivating CTA (call-to-action). Be it to sell a product, capture new email subscribers or get registrations to an occasion , this powerful online marketing tool can drive conversion for any purpose you’ll need.

Unlike a typical website design, which visitors reach from different routes and for various purposes, landing pages are more of a marketing asset. Companies promote their landing pages through social media and paid advertisements on Google. consider this page as an area where potential clients ‘land’ once they need clicked on your Google Ads link.

Due to the range of industries that use landing pages, to not mention the vast amount of purposes they serve, there isn’t a magic formula that’s bound to work for everybody (unfortunately). due to this, it’s best to show to existing examples to find out and understand what essential ingredients are needed so as to make a successful LP. Here are 21 of the simplest landing page examples you’ll find:

21 best landing page examples

From eCommerce to hospitality, and from web design to online marketing, let’s re-evaluate a number of the simplest landing page examples out there. We’ll explain why each page is effective and what you’ll learn and implement when creating your own.

01. “Website BUILD and DESIGN”.com

We’ll begin with something a touch familiar. If you don’t know by now, “Website BUILD and DESIGN” may be a website building platform, employed by almost 200 million people across the planet , from small business owners to bloggers, artists, store owners and more.

This landing page is one among many employed by “Website BUILD and DESIGN” to attract potential clients who are looking to start out their online journey. the primary fold includes all the essential elements you’d expect to seek out when creating a strong landing page: the corporate logo, an easy and descriptive headline, one consistent message, engaging and appropriate visuals, and a prominent CTA.

Let’s take an in-depth check out a number of these elements.

What you’ll learn from “Website BUILD and DESIGN”’s landing page:

Include a prominent CTA: The CTA should be the hero of your landing page. Don’t be afraid to be direct with the wording and bold with the colours . The message ‘Start Now’ is obvious and conveys a small sense of urgency, while the blue color pops against the sunshine orange background. Here are a couple of more tips for creating CTAs that convert:

  • Keep it short, only about two to four words.
  • Use action-oriented verbs, like ‘Get’ and ‘Subscribe.’
  • Incorporate a subtle hint of persuasion and urgency.
  • Use language that matches your brand identity.
  • Be as direct as possible. Users should know exactly what to expect after they need clicked on your CTA.

Use engaging visuals: “Website BUILD and DESIGN” has beautified their landing page with a captivating and evocative digital illustration that continues throughout the length of the page. the highest fold features a mountain whose peak points on to the CTA, drawing visitors’ eyes straight to the button.

The mountain imagery relates to the thought of reaching new heights, perhaps by creating an internet site . The image (or images) you select to display should quickly and effectively reflect the aim of your product or service.

Minimize the scroll: All of your poignant information should appear ‘above the fold’ (the a part of the web site that’s viewable on the screen before visitors need to scroll down). This content should greet your visitor from the second that they click on your link.

In this example, the logo, headline, CTA and visuals are all available to the viewer above the fold. If your landing page requires more information, and thus more room , you’ll use directional visual cues like arrows to ask them to scroll down. during this case, the water motif is what encourages visitors to stay scrolling, tying together the varied elements of the landing page.

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02. Vimeo for Business

Vimeo may be a video hosting site created by a gaggle of filmmakers, catering to knowledgeable audience. the corporate provides creators with tools and technology to host, distribute and monetize videos. they provide various plans consistent with different functions users may have starting from basic to premium plans.

This landing page is specifically targeted towards users who need video solutions for his or her business. It’s no surprise that every function is shown through the utilization of video, alongside a brief description and testimonial for every . The mission statement is bold and clear, followed by an easy CTA: ‘Get Vimeo Business.’

What you’ll learn from Vimeo’s landing page:

Know your audience: Since landing pages aren’t a one-size-fits-all operation, it’s important to know your audience when writing website content. The tone and messaging of the text throughout this page is heavily tailored to big companies. this is often seen through the headline: ‘More engagement, more collaboration, more growth for your business,’ also as in other sections across the page. They’ve understood what businesses want to realize and have clearly laid it out.

Eliminate all other navigation: Your landing page should have a transparent goal: to convert visitors into leads. Therefore, remove all links that would potentially deter your visitors. There’s no got to include an internet site menu resulting in multiple pages. Vimeo only includes one consistent CTA throughout the page to reiterate an equivalent message: ‘Get Vimeo Business.’

03. Udemy for Business

Udemy may be a global marketplace for online courses of all shapes and sizes. From data science to graphic design and social media marketing, there are thousands of programs available for learning and teaching online. By enabling people to review from the comfort of their own homes, Udemy strives to assist individuals enhance their skills and realize their visions.

While users are ready to individually check in for courses, this particular landing page promotes Udemy’s business plan. It offers companies a platform through which they will train and educate their employees, providing them with extra capabilities and knowledge on a variety of topics. this will help businesses support their employees while working remotely and empower them to stay developing their careers.

Utilizing clear text, alongside a photograph to line the tone, Udemy instantly explains what their solution for businesses is all about. the highest fold is light and airy, compared to the remainder of the page that features a more dynamic design, ensuring that visitors stay engaged while scrolling.

What you’ll learn from Udemy’s landing page:

Create an enticing experience: The dynamic background ensures that every fold looks slightly different, crafting a compelling scrolling experience. At an equivalent time, Udemy has made bound to keep the general aesthetic consistent, sticking to their brand colors and an outlined layout. The incorporation of images, video and testimonials that appear during a slideshow format keep visitors drawn to the screen.

Optimize for mobile: Your landing page should be optimized for mobile – there’s just no two ways about it. In fact, considering the quantity of individuals who use mobile devices, the mobile version of your landing page may even garner more traffic than your desktop version.

This LP is perfectly optimized for mobile, with fixed CTAs that follow the reader as they navigate through the location . They’ve kept only the foremost important information on the highest fold of their mobile website, eliminating the image, but ensuring that the CTA is very visible.

04. Mondaine

While most landing pages contains an equivalent key elements, this one adopts a rather different approach. Created for Mondaine, a watch collection that takes inspiration from the famous font Helvetica, the location exposes the thought process behind the planning .

Instead of prominent CTAs that begin at you on the highest fold, the tactic here is more discreet. As you scroll down this one-pager, you discover everything from the similarities between the font and therefore the watches, to work-in-progress sketches of Mondaine’s products. This approach helps attract visitors, piquing their curiosity and getting them involved within the background story, instead of just the top product.

While there’s many visual and textual information, it’s weakened into manageable chunks, because of a classy scrolling experience and therefore the incorporation of website animations. Staying faithful the classic landing page format, you’ll find variety of buttons dotted round the site, inviting visitors to browse the complete catalog. There’s also a hard and fast hamburger menu at the highest of the screen, with links that redirect you to the brand’s business website.

05. Deliveroo

Founded within the UK, food delivery company Deliveroo now operates in many cities worldwide. While their central website targets customers making food deliveries, this landing page is aimed toward restaurants that are looking to partner with Deliveroo.

It’s clear that the corporate has pinpointed the requirements of their target market and has defined the overriding aim of their landing page. This helps to form a distinction between their main website and this one. equally of copy and style decision has been tailored to suit their goal.

Instead of photos of luscious salads and fresh-out-the-oven quiches, the general design is far more business-oriented. The video at the highest focuses on restaurants and deliveries, instead of the purchasers . There’s also a brief , explanatory sentence to instantly highlight what restaurants can gain from partnering with Deliveroo. an easy statistic helps strengthen this message.

What you’ll learn from Deliveroo’s landing page:

Utilize online forms: a standard element in landing pages, online forms can help companies gather important information about customers. However, if they’re too long or complicated, customers are likely to urge postpone . during this case, Deliveroo has included only the foremost crucial details and has made it easy to fill within the form, because of convenient drop-down lists and clear labeling.

Include a privacy policy: If your form asks for sensitive information, you ought to reassure your visitors that their information is safe by highlighting your privacy policy. That way, they’re going to be more inclined to oblige. Deliveroo has added a link to their privacy policy directly below the ‘Submit’ button, making it extra visible for his or her site visitors.

06. Epicurrence

This event website by Epicurrence promotes their two-day conference for creatives. Merging adventure sports and activities with intimate, interactive discussions, this one-of-a-kind event is perfectly captured during this unique landing page example.

The design merges the weather of a classic landing page with intriguing copy, atmospheric illustrations and seemingly handmade dioramas that provides a hint on the event itself. a couple of bold, well-chosen words set the tone on the highest fold. The CTA stays put as you scroll down the location , inviting visitors to shop for a ticket without being too forceful. Small yet thoughtful additions, sort of a widget to regulate the time of day on a snowy mountain, invite users to interact and linger a touch longer.

Browsing the web site almost feels more like being cosily bound up taking note of a story around a campfire, than scrolling down what’s ultimately a marketing asset. because of the subtle parallax scrolling effect, delicate text and dreamy, fullscreen illustrations, the general experience is engaging, making the extra CTAs at rock bottom of the location feel completely natural.

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07. Dropbox Paper

Mainly known for his or her file hosting service, Dropbox offers variety of additional tools and features. This landing page example promotes Dropbox Paper, a collaborative workspace for teams of all sizes. Enabling remote teams to figure together well, the platform includes brainstorming tools, a tool to assist facilitate simpler meetings, and more.

Dropbox has utilized the wonders of visual hierarchy throughout their landing page, particularly within the top fold. Consisting of just a couple of words, this section perfectly captures the essence of their product. because of the utilization of huge text, site visitors’ attention is instantly drawn, helping them understand what the merchandise is all about. Smaller sized microcopy elaborates more on the merchandise , while an animation helps clarify the message.

Further down the location , a really clean and spacious design is paired with explanatory text and videos, plus clearly defined buttons and a hard and fast menu that ensures you’ll easily check in at any point. they need also included testimonials by various teams and corporations , clearly showing visitors how their teams can gain from using the platform. By using the word ‘stories’ rather than ‘testimonials,’ the tone is more eye-level, making the text feel valuable and credible.

What you’ll learn from Dropbox’s landing page:

Incorporate whitespace: no matter the target of your landing page, it must be aesthetically pleasing. Whitespace may be a design term pertaining to the quantity of space between the varied elements.

Adding whitespace to your website layout is crucial, because it allows your content to breathe, while ensuring that your visitors won’t feel inundated with information. Dropbox achieves this by crafting a spacious design and adding slideshows that help disperse the content.

08. Blue Apron

Planning and preparing three meals each day are often a challenge, especially when your daily routine is filled to the brim with other tasks and activities. Enter: Blue Apron. This home delivery service enables you to pick a weekly menu for you and your family. Then, a delivery of fresh ingredients and recipes is dropped off straight at your door. This solution helps you save time and minimize food wastage.

This landing page targets first time users of Blue Apron as they aim to hook in new leads with an appealing introductory offer. Their logo, headline and CTA are often found front and center on the primary fold. Plus, all their information is surrounded by delicious looking, top quality food photography.

As you explore further, an evidence of how their service works is shown through a timeline of images and text. That’s followed by all the explanations why you ought to try Blue Apron and customer reviews – all very convincing.

It’s important to notice that their CTA remains consistent throughout their page. It appears several times, ensuring that when a visitor is convinced and has made the choice to say their offer, they won’t got to scroll an excessive amount of to click thereon all-important CTA.

What you’ll learn from Blue Apron’s landing page:

Present an attractive offer: Blue Apron presents a suggestion that the majority people trying to find a simple solution to cooking can’t resist. After they’ve given you all the explanations why you would like to undertake their service, Blue Apron follows it up with a $60 off deal. Below the offer may be a small line (or slight nudge) explaining that the deal won’t last long. The ‘Don’t miss out’ line plays into the sensation of FOMO (fear of missing out) which is effective without being too pushy or salesy.

Keep your messaging clear: Taking under consideration short attention spans is vital when designing any quite website. When it involves landing pages, it’s especially vital to hook visitors within a few of seconds. so as to convert website visitors into customers, your message has got to be crystal clear. Blue Apron has mastered their website copy, making it simple but not simplified. Their text is friendly, understandable and simply skimmable – perfect for today’s average internet browser.

09. Ferretly

This technology driven approach to hiring utilizes AI for identifying potential risks related to a candidate’s online presence. one among the simplest business websites, Ferretly’s landing page targets other companies which will have an interest in their advanced hiring solution.

Created on “Website BUILD and DESIGN”, Ferretly’s site incorporates a variety of professional features. the utilization of live chat makes it especially easy for visitors to urge in-tuned . As you scroll down the location , the live chat widget stays put, in order that it’s always accessible .

The top fold answers any initial questions that a visitor may have, with a bold header, additional explanation and a CTA. the remainder of the page is organized into bite-sized sections, as Ferretly explains the advantages and features of their platform. Their clearly defined website colour scheme remains consistent throughout the location , with important elements like CTAs standing out because of their vibrant shade of green.

10. Spotify for Podcasters

Audio streaming platform Spotify has created a landing page for his or her podcast hosting services. While their main website focuses on a broad message – “Listening is everything” – this landing page specifically targets podcasters trying to find a platform through which to share their content.

The stark color contrast puts the main target on the typography. The text clearly states the aim of the page and highlights the platform’s main benefit for podcasters. There’s a definite color palette that differentiates this page from Spotify’s app, with its signature green. This helps inform visitors that this landing page serves a special purpose.

The page walks you thru Spotify’s benefits using digital illustrations and digestible, down-to-earth copy. This winning combination helps reflect a vibe that’s both approachable and professional.

Lastly, they’ve added inspirational content within the sort of testimonials by other podcasters, and insider recommendations on the way to start a podcast, book interviews for your show and more. To seal everything off, the landing page ends with an FAQ section, showing users that the brand is there to answer all of their questions and queries.

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11. GT America

This landing page example was created especially for the GT America font by the Grilli Type foundry. Inspired by traditional American and Swiss typefaces, this font offers a more contemporary spin on a classic aesthetic. With six different styles available, it’s one among the simplest fonts for logos, as brands are ready to adapt its versatile look to suit their branding.

The landing page uses a minimal color palette for max effect. The red link at the highest of the page links to Grilli Type’s main site, providing them with an easy thanks to promote their website. Contrasting with the blue text surrounding it, the link really stands out.

Further down the location , site visitors are faced with fun animations and interactions that invite you to fiddle with the widths and weights of the characters. This creates a very engaging experience, as you discover the story behind the font. Here, too, the call-to-action buttons are placed at rock bottom of the location , enabling you to urge a correct pity the typeface before deciding to get it.

12. Uber for Business

Since the ridesharing business began in 2009, the brand has expanded from peer-to-peer sharing to non-public rides, food delivery services and even a bicycle-sharing system.

A newer chapter in their development is Uber for Business. This solution gives businesses the power to schedule pickups for his or her clients, guests or customers. These rides are often requested on the spot or scheduled before time. All you would like so as to rearrange the ride is your guest’s name, their telephone number and destination. Unlike you, because the user, your guest doesn’t need the app so as to catch their ride.

Although the landing page for Uber for Business looks slightly different from other Uber pages, it’s still highly recognizable as a part of the Uber brand. the primary fold of the page includes the crux of what’s on offer also as a ‘Get Started’ CTA that repeats in other places on their landing page. As you scroll, more information is revealed in greater detail.

What you’ll learn from Uber’s landing page:

Keep your text short: Your visitors are flooded with information. this is often why most internet users have fallen into a habit of skim reading. so as to combat this, keep your text concise and sweet, a bit like Uber has. While they present tons of data , it’s spaced out, sentences are kept succinct with one to 2 lines each and photos are wont to reinforce the messages.

Follow the F-pattern: Another method wont to catch those skim readers are some things called the ‘F pattern.’ The key here is to grab viewers’ attention to areas where their eyes naturally gravitate towards. This was developed thanks to the extensive research done on eye-tracking.

Here’s how it works:

Imagine someone planned out the letter ‘F’ on your landing page. Whatever areas are included along its lines are the places where you’ll want to insert all of the foremost important information and phrases in your writing.

The horizontal lines of the F-Pattern are areas where you’ll place headers that quickly inform the reader what they will expect to seek out on your page. Uber achieves this by placing ‘Uber for Business’ within the top left corner. then , your eye is drawn to the CTA, followed by subsequent chunk of text starting on the left: ‘Working together to assist move what matters.’

After scanning across the highest mechanical drawing of your page, a reader will naturally gravitate to the vertical line running downwards on the left-hand side. Your job are going to be to fill this space with interesting features that get down the page. This encourages readers to follow the rest of the sentence. It’s best to use bulleted lists, quote pulls or featured images so as to interrupt up your content a touch .

Uber follows this by repeating their CTA on the left-hand side. Designed in white with black text, the CTA stands out against the dark background.

It’s important to notice that while this specific LP follows an F-pattern, most landing pages follow a Z-pattern. this is often thanks to the very fact that LPs are usually low on text and high on elements like buttons, forms and short explanations. you’ll also find these patterns applied in many of “Website BUILD and DESIGN”’s designer-made landing page website templates, that you simply can fully customize to your needs.

Here’s the way to formulate a landing page employing a Z-pattern:

The idea is that somebody could roughly draw the letter ‘Z’ onto your page, ranging from the upper left-hand corner and ending at rock bottom right-hand corner, and hit every stage of the flow you’ve created for your web visitors.

The top of your ‘Z’ (the left corner) is where your readers’ eyes will naturally gravitate towards, making it the right place to feature your logo.

The diagonal part (the angled line) that runs across the page from the highest right-hand corner to rock bottom left-hand corner is supposed to swiftly carry visitors from the highest panel to subsequent section you would like them to specialise in . Whatever you place here should immediately grab attention. within the case of your landing page, this is often where you’ll include your offer, powerful copy, images, video or form.

Moving from there to the tail end of the letter this is often your spot to grab those visitors that you simply have managed to hook. Finish it off with a compelling CTA. this will be a call for participation to check in to a newsletter, request a demo, buy your product or book a meeting .

13. Ed5M

Sparx, the organization behind the Ed5M initiative, created this landing page on “Website BUILD and DESIGN” so as to bring attention to their mission: to enhance the planet via Education Technology. They believe that this new scientifically proven approach to the teaching and learning experience has the potential to form significant improvements during this sector, helping enhance the lives of both teachers and students.

There’s a way of mystery on the highest fold of the landing page, with the black background, title and doodles. a transparent narrative is conveyed as you scroll through the web site . a mixture of evocative imagery with shocking statistics and bold headers help bolster the message that a change within the educational system is required .

Like any classic landing page, the CTA stays put as you venture down the location . Inviting visitors to ‘Join the journey,’ the text is enticing, and most significantly – the button is usually accessible.

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14. LinkedIn Business Solutions

LinkedIn is that the social media platform specifically tailored for professionals and businesses to network. It are often wont to create company pages, also as individual accounts. Users can showcase their business skills, accomplishments, launches, employees then far more .

Since it’s a platform with many users and activity, it’s also become a spot where advertising space has proven to be valuable and successful. This landing page is targeted at businesses looking to succeed in new clients by advertising on LinkedIn.

The first fold includes the LinkedIn logo we all know but with a more tailored name, ‘Business Solutions,’ an uncomplicated headline and not one, but two CTAs calling for an equivalent action – creating a billboard . Then, the landing page goes straight into why you would like to use LinkedIn ads, along side some impressive stats.

They have opted for a hard and fast menu (meaning that the menu remains within the same place as you scroll), which incorporates their logo and CTA. This way, regardless of where you’re on their page, the call-to-action is usually accessible.

What you’ll learn from LinkedIn’s landing page:

Keep it focused: The more to-the-point your page is, the higher . Your landing page should have one single purpose. Here, the message is to market LinkedIn Ads. Apply an equivalent principle for your own landing pages: take a glance at your business plan and define your goal for a specific landing page, ensuring to stay it consistent throughout. Avoid any visual clutter and put the main target on your main prize: that coveted CTA (shown here with the utilization of a frozen menu).

Give order to your information: LinkedIn has successfully considered the thought process of their visitors. First, they begin with a strong headline, followed by a CTA inviting users to make a billboard . Then, as if preempting that a user may have some questions, they present an inventory of reasons why you ought to choose them. Following this, they are going into more detail about their features, using short text and pictures of the particular interface, plus three clear steps to urge started. in any case that valuable and convincing content, they end off their landing page with a secondary CTA to seal the deal.

15. Hootsuite

Social media management tools have by now become integral parts of selling strategies. Hootsuite enables you to enhance your social media marketing by letting you manage and schedule all of your content in one place.

Through illustrated screenshots and on-point copy, their landing page playfully explains exactly what they provide . The page merges the fun and digestible vibe of social media with knowledgeable approach. Hootsuite’s included reviews by trusted customers as how to create credibility with new users. Each fold of the page is employed to elucidate and detail the multitude of features available.

What you’ll learn from Hootsuite’s landing page:

Emphasize your first fold: Your top fold is far and away the foremost important element of your landing page (alongside your CTA). It’s the primary thing visitors will see and it’s going to be the determining factor of whether or not they plan to stay or leave. Hootsuite hits the nail on the top with this one. It’s clear, bold and to-the-point. Users immediately understand what it’s they’re offering and the way they will enjoy it. For optimal impact, we recommend keeping your first fold to 11 words or less.

Repeat your CTA: Since your CTA is that the gateway to converting clients, confirm it’s available to them throughout your page. Hootsuite does just this by placing their CTA in multiple spots: their static navigation menu, the highest fold of their landing page and within the package picker.

16. Echo Echo

Collaborative platform Echo Echo is on a mission to assist people get their stories heard with the assistance of their audio editing and sharing software. Their platform enables storytellers to transcribe their audio, edit it and export it to their chosen digital audio workstation or social media channel.

The bright background color, unusual visual language and intriguing statement at the highest of the page instantly pique the interest of site visitors. As you scroll down, Echo Echo explains their features, using succinct text alongside illustrations. to shut it off, there’s a second CTA at rock bottom of the page, paired with a strong , attention-grabbing question.

Created on “Website BUILD and DESIGN”, this landing page successfully utilizes illustration to craft a way of creativity which will resonate with Echo Echo’s audience . The illustrations include visual representations of audio, also as a hand motif that subtly symbolizes team-work.

17. ARK (Acts of Random Kindness)

Dedicated to spreading acts of random kindness, ARK hosts an annual event every December during which people are invited to point out up and help put smiles on the faces of others in their community.

This heartwarming mission is successfully conveyed in their landing page. Accurately reflecting their values and messaging are the heart-shaped cursor and adorable animated vector art at the highest of the location . There’s also the choice of adjusting the display to dark mode, enabling site visitors to regulate the planning consistent with their preferences.

As you scroll, the menu at the highest stays put, inviting you to click ‘Give’ at any point during your browse. Another nice touch is that the text at rock bottom of the page that features a friendly, welcoming feel thereto , as does the microcopy on the button, saying ‘Yes! Let’s do this!’

What you’ll learn from ARK’s landing page:

Add in social sharing: once you include social sharing buttons on your landing page, your visitors can assist you further spread your message on their own profiles. On top of that, include links to your business’s social media profiles. ARK includes links to their social accounts in their landing page’s website footer, also as a call for participation for site visitors to share a Tweet or Facebook post to market their message and initiative.



18. Moderne

Digital workspace Moderne provides creative teams with tailored ideas, references and insights for his or her advertisements and campaigns. Acting as an all-in-one toolkit, the thought is to assist teams optimize their marketing efforts, collaborate effectively and save valuable time on research.

Everything about the planning of this landing page indicates that it’s aimed toward creative professionals, from the illustrations to the typography choices. The custom illustrations are colorful and expressive, very different to the precise vector illustrations that are often employed by digital brands. rather than sticking to a restricted color palette, Moderne has chosen a broad spectrum of shades that also enhances the sense of freedom and creativity.

These unconventional touches are what help Moderne deliver their message of creativity and collaboration. Despite this unique design, they’ve still stuck to the classic elements of a landing page: a strong header, multiple CTAs and content that has been break up into digestible sections.

19. Airbnb

Since its launch back in 2008, Airbnb has been offering homestays, lodging and other sorts of tourism experiences across the world .

The company’s main website has various sections concerning different users, whether or not they want to become a number or book a stay. Here, this specific landing page is targeting businesses who want to use their services for once they need accommodation, co-working spaces or team building exercises while traveling.

The first fold is crammed with an outsized video background showing various scenarios of colleagues traveling, working and mingling. a transparent headline in stark white describes the notion that Airbnb wishes to portray. so as to urge started, visitors simply need to input their email and press ‘Continue.’ to maximise conversion opportunities, an equivalent CTA repeats at rock bottom of the page.

If you scroll down, the page is crammed with more pictures and descriptions of all the work-oriented options and accommodations. These also are amid tailored CTAs: ‘Explore work-ready places to remain .’ so as to feature a way of credibility, there’s a fanatical testimonial section.

What you’ll learn from Airbnb’s landing page:

A video background: Video marketing statistics will show you that video is a superb – and captivating – tool to point out the merchandise or service that you simply are promoting. Since Airbnb has numerous options, locations and services, a video may be a smart thanks to show it all off directly . It’s important that the visual language remains an equivalent throughout your page. the corporate achieves this by using only video and pictures that complement one another in terms of lighting, atmosphere and look-and-feel.

Ensure your brand is present: this might be through your logo, slogan, business name or the other element which will help your audience to ‘recognize’ you – no matter how they landed on your page. an enormous a part of building a brand is reiteration, so use your landing page as another opportunity to point out more of your business. Airbnb’s famous logo is placed at the highest of the page, standing out over the video background.

20. Unsanforized by 3sixteen

Fashion brand 3sixteen produces clothing and accessories, priding themselves in their use of premium materials and quality American manufacturing. First and foremost a denim brand, they need created this minisite to present their unique approach to denim and to spotlight the story of their most cherished product – the jeans.

It may not be a typical landing page example, as it’s more eCommerce oriented, but it certainly serves to market their brand and ends with a CTA leading you to their online store. The story-like structure walks you thru the steps of the way to soak their jeans before wearing them for the primary time, emphasizing why unsanforized denim is that the thanks to go.

The large product photos and minimalistic layout convey professionalism and quality. along side the text, the general experience is engaging and convincing without being too pushy.

21. GT Cinetype

Here’s another unconventional landing page (or “minisite”) created by Swiss type foundry, Grilli Type, so as to showcase the GT Cinetype font. Inspired by the restrictions of a cinema subtitling machine whose laser technology can only move in straight lines, the font contains no curves.

A selection of videos greets you upon entering the web site , providing you with visual context for the font. The high-speed black and white videos on the highest fold discreetly place the text within the forefront, showing it off in its many various forms and sizes.

As you scroll down, you’re taken on a nostalgic journey through a number of cinema’s most classic movies, hinting at the inspiration for the typeface. Large videos and quotes accompany you throughout the location , drawing you extra into the experience, until you reach the CTA that only appears at rock bottom of the location . This serves to offer the font the platform it deserves, while ensuring that the buttons are highly noticeable and straightforward to click.

Summary: the simplest practices for creating effective landing pages

Let’s sum things up. From these 21 landing page examples, we’ve learned important lessons on the way to build these web design items. Whether you’re employing a landing page template or are building your website from scratch, it’s imperative to stay these best practices in mind once you create your own landing page – so here is that the full list:

  • Give your CTA the spotlight.
  • Use engaging visuals.
  • Minimize the scroll.
  • Know your audience.
  • Eliminate all other navigation.
  • Create an enticing experience.
  • Make sure your page is mobile-friendly.
  • Utilize online forms.
  • Include a privacy policy.
  • Incorporate whitespace.
  • Present an attractive offer.
  • Keep your messaging clear.
  • Keep your text short.
  • Follow an ‘F Pattern’ or ‘Z pattern’.
  • Keep your page focused.
  • Give order to your information.
  • Emphasize your header.
  • Repeat your CTA.
  • Add in social sharing.
  • Incorporate video.
  • Ensure your brand is present.
  • Test your landing pages for better conversions

One final tip: Once you’ve mastered the recipe of landing page creation, don’t stop just yet. There’s always room for improvement that would bring you some extra leads or clients. While there are ways to use your landing page wisely, there’s no magic formula that’s bound to work for everybody . It takes time to perfect the art and find what resonates together with your audience.

There are many factors that would influence the success of your page, including timing, exposure, text, images and more. an honest thanks to understand what’s working and what’s not is to run A/B tests. This refers to the tactic of comparing two versions of an equivalent piece of content, with one item changed so as to make the variation.

When performing an A/B test on your LP, It’s important that you simply only change one element to actually understand what’s causing the success or detriment of your page.

Options for elements that you simply can tweak include:

  • Shorter or longer text
  • More direct or urgent messaging
  • The colors of your background or text
  • The image selection
  • A still image vs. a video
  • The size of your CTA
  • The placement of your CTA
  • The general layout of your page
  • Your offering

this page was published on October 21, 2020